Have you ever wondered why you need a website for your business? Well, here are a few very good reasons why you should really consider it.
The internet is an amazing tool. It made the entire world smaller and turned it into a huge digital playground. You can do so much online you rarely have to leave the house!
Having an awesome, mobile friendly website is really one of the most important tools you need to keep your business relevant in these fast paced times. It honestly does not matter which industry your business is in, having an amazing, good quality website is vital.
Why you need a website
If you don’t have a website there is a good chance that your business gets overlooked by potential customers and you miss out on an opportunity to make more money!
Some key findings in a survey by Verisign shows us exactly how consumers use the internet – and knowing this means if you don’t have a website – you might certainly miss out on some incredible opportunities.
Here are the 5 reasons I put together to show you exactly why you need a website for your business:
Make a Good Impression
First impressions are super important when you want to gain your customers respect and trust – and in return gain their business…
A professionally designed, user friendly website will position you as a reputable business that your customer will want to do business with.
Showcase your Product or Services
A website is the perfect place to showcase your products and services in a practical and visually pleasing way. You can update your products / services fast and easy without having to redo the entire design.
A business website is like a digital business card, people can go back to it to find information such as contact details, employee information and anything else that you would like your client to know about your business.
Get Discovered via Search Engines
93% of online experiences start with a Google (or other search engine) search and almost half of this is to find local businesses.
To put things into perspective – 82% of smartphone users search for business “near me” according to a2018 SEO statistics survey. Restaurants and quick-service businesses get the majority of these “near me” searches (84%).
Other businesses that are often searched like this are businesses in the apparel, entertainment and banking industries. Find more interesting statistics on the topic in this article by 99 Firms.
Clients often check out a business website before making a decision to purchase or make a physical visit.
So, by having a website, you have a better chance to gain new business from a potential client searching for a business like yours in your area.
Cost Effective Marketing Tool
Most businesses want to get the best value for their money, and when it comes to marketing, a website that is optimised to be discovered by search engines (SEO), is probably one of the most cost effective marketing tools you can get.
One of the best reasons for you to have a website for your business, is that in most cases, it is a once-off investment that will serve your business for a very long time.
(You do have to pay monthly hosting though, but that can be from as little as R39 per month)
Your Website is available 24/7
Another great reason to have a website is that it is accessible at all times.
Unlike a physical store or business, potential or existing customers can find valuable information about your business, make contact, submit orders or purchase products at any time.
Your website is quite possibly one of the best investments you can make for your business
These are just 5 of the countless more reasons that you absolutely have to have a website. Your website is quite possibly one of the best investments you can make for your business.
If you are ready to take the leap and would like to invest in a quality website, that is mobile friendly and optimised for search engines, chat to Nadine at RubyMoon Creative, today. You have absolutely nothing to lose.
Article written by Nadine Lombard, Freelance Graphic and Website Designer at RubyMoon Creative