Instagram Tests a Dislike Button: Thumbs Down or Thumbs Up?

instagram thumbs up thumbs down

Instagram is shaking things up with a controversial new feature: a dislike button for comments. This addition could change the way we interact on the platform, sparking conversations about digital engagement, content moderation, and online community dynamics. Let’s dive into what this means for Instagram users and whether it’s a welcome improvement or a step in the wrong direction.

How Will It Work?

Adam Mosseri, Instagram’s top executive, recently shed light on this experimental feature. The dislike button will appear next to comments on Feed posts and Reels, allowing users to privately give a thumbs down to comments they find inappropriate, irrelevant, or just plain negative. 

However, Instagram is taking a different approach than platforms like YouTube or Reddit. The number of dislikes won’t be visible to the public, and users won’t know who disliked their comments.

Instagram has stated that this feature is still in the testing phase, with no guarantee of a full rollout. However, one potential application is adjusting comment visibility. Comments receiving more dislikes could be pushed further down in the thread, helping filter out offensive or off-topic remarks.

The Purpose Behind It

Why is Instagram introducing this feature? The company aims to empower users with more control over their online experience. By enabling people to downvote harmful or unhelpful comments, Instagram hopes to foster a more positive and inclusive environment. This system mirrors Reddit’s upvote and downvote function, where users help surface valuable content while suppressing negativity.

Instagram has long battled issues related to cyberbullying, spam, and toxic discussions. While features like comment filtering, content moderation, and keyword blocking already exist, the dislike button could be another tool to help clean up comment sections. But is it the right solution?

Potential Benefits

Encouraging Constructive Conversations

By allowing users to quietly downvote unhelpful or offensive comments, Instagram could reduce the visibility of negativity, making discussions more meaningful and engaging.

Reducing Toxicity

Social media can be a breeding ground for harassment and cyberbullying. A dislike button might deter people from leaving hateful comments, knowing they could be buried by the community.

⁠More Personalised Feeds

Instagram’s algorithm could use dislike data to refine comment sections, prioritising more relevant and constructive discussions.

Possible Drawbacks

Potential for Misuse

There’s always a risk that users might abuse the feature to target individuals unfairly or silence dissenting opinions.

Lack of Transparency

Since dislikes won’t be publicly displayed, users won’t know whether their comments are being widely disliked or if they are simply getting lost in the algorithm.

More Pressure on Creators

Content creators and influencers might feel additional stress knowing their comment sections could be manipulated by downvotes, even if they are not visible.

What Do You Think?

The introduction of a dislike button is bound to be polarising. Some may see it as a much-needed tool to combat negativity, while others may view it as an unnecessary addition that could lead to suppression of free expression.

Will this feature improve the Instagram experience or create more problems? Let us know your thoughts on Facebook and join the debate!

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